In short, a parable is
a “teaching story.” Typically the parable
uses common elements of daily life to emphasize an important
lesson. For many people the word parable resonates with
Jesus’ teachings found in the New Testament. It
is in that same spirit that Parable Coffee was conceived.
Who would know that we could learn important life lessons
through coffee?
Parable
Coffee seeks to provide coffee with a story. Important
elements of that story include life-sustaining issues
such as Fair Trade and direct relationships with the coffee
farmers. World sustaining elements of that story include
organically grown crops and environmental stewardship.
Each element is central to our evaluation of acceptable
green coffee beans for roasting.
After careful selection,
the green coffee beans are roasted in small batches. Coffee
is best, in my opinion, soon after it has been roasted.
This endeavor began with the search for great tasting,
freshly roasted